Level 3. Set value chain sales strategy and process
Create business partnerships from sales relationships.

The outputs of the Sales Process also directly interface with the customer and as such form the other critical touchpoint the organisation has with its customers.
The imperative is to maximise time for sales and service staff to focus on programmed, proactive sales growth activities. The key is to build the right frameworks for customer and prospect profiling and classification, account management and prospect conversion.
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