Newer, novel forms of customer communications characterising account management in mature B2B industries

A long standing client of ours asked us about this recently.  Three things were bothering him in terms of productivity and cost-to-mobilise of his own sales team … Are there ways to rebalance our traditional reliance on the face to face visit and the phone, in order to rise above all the noise and clutter … Continue reading Newer, novel forms of customer communications characterising account management in mature B2B industries