This post is the final in a 3-part series: “Making the emotional connection during the sales process …..more important than ever” To review part 1 CLICK HERE To review part 2 CLICK HERE Part 3 of 3: Let’s apply the same principle now to the B2B scenario where the emotional connection with the buyer is […]

This Bulletin is the second in a three part series. To review part 1 click here Making the emotional connection during the sales process ……….. more important than ever (part 2 of 3)   In this climate of negative buyer/consumer sentiment and talk of a new recession, making the emotional connection with the buyer is […]

  In this climate of negative buyer/consumer sentiment and talk of a new recession, making the emotional connection with the buyer is even more critical than ever for the aspirational sales professional.  The concept of making the emotional connection in the buyer conversation is certainly not new, but there seems to be an irony at […]

It’s tough…bloody tough out there these days…especially when you are a professional services provider selling to corporate Australia.  Double especially,  when your value proposition is not necessarily readily tangible to the target audience, and if it is, the target immediately considers the investment required as “discretionary”. The degree of difficulty in capturing the imagination in […]

A while ago, I found myself caught up in a meaty coffee conversation with some key sales leaders of a beloved client of ours … the Australian arm of a global healthcare giant.  We were discussing their recent history regarding sales team structure evolution … a few years back, the territories were based on geographic […]

In a B2B landscape, where many sales teams continue to come under RoI scrutiny ( a common scenario since the GFC , 10 years ago), an old outdated paradigm seems to be hanging on longer and better than it deserves.  Single point or single face Account Management.  The notion that the sales exec is the […]

“Sell the benefits not the features!”…..but are you REALLY making the emotional connection? Selling features-advantages-benefits has been around since Noah came off The Ark. There can’t be a B2B sales exec around who has not been exposed to some sort of FAB training. But couching the benefit in a way that truly and uniquely connects […]

Many of us have found ourselves in the position , selling a technical service , where the successful sales exec (hunter) needs a prerequisite level of technical and industry knowledge that does not come with a crash induction course.  When and how do you justify the addition of another such BDM, with the cost and […]