One of the nine pathways espoused in CP2025 describes the importance of improving business operations and in particular, observing workflows and reviewing procedures to look for opportunities for improvement.  In considering how you might apply this to your pharmacy, it is useful to revisit the basic fundamentals of assembly line theory. A quick […]

“Sell the benefits not the features!”…..but are you REALLY making the emotional connection? Selling features-advantages-benefits has been around since Noah came off The Ark. Most folk in retail pharmacy seem to at least be aware of this concept. But couching the benefit in a way that truly and uniquely connects to the customer’s emotional reality […]

Dequeuing your queues Regardless of all the latest retail pharmacy challenges and opportunities …. ERx, Covid vaccination, generic prescribing, et al …. nothing changes the importance of maximising the customer experience.  Especially so, as the new world order forces retailers of all walks of life to find new ways to excel.  All visitors to retail […]

CLICK ON PICTURE TO WATCH VIDEO Amanda Seeto – Community Pharmacist and Pharmacy Owner; Branch Committee Member and Professional Practice Pharmacist, The Pharmacy Guild of Australia, Queensland Branch with Glenn Guilfoyle – Principal, The Next Level <CLICK HERE TO SEE PART 1> Part 2  From conversation to conversion: Seamlessly linking the supply of advice to the […]

CLICK ON THE PHOTO TO WATCH THE VIDEO Amanda Seeto – Community Pharmacist and Owner; Branch Committee Member and Professional Practice Pharmacist, The Pharmacy Guild of Australia, Queensland Branch with Glenn Guilfoyle – Principal, The Next Level Seamlessly linking the supply of advice to the supply of a medication A common presentation to my pharmacy […]

Stock does not sell stock …………. Unless you are a warehouse   Pre-pandemic, when I enjoyed the liberty to roam the countryside, and use the regular filling of my statin script to conduct my own mystery shopper visits, I recall becoming regularly flummoxed by how crowded so many pharmacies felt.  Not necessarily by a surfeit of […]

What is your strategy? How does your performance compare to strategy?   Bruce Annabel has written some insightful pieces around the commercial and strategy comparisons between the so-called hard discounters vs soft discounters vs non-discounters service models in retail pharmacy.  Taking a somewhat cynical view of these different service models, one could conclude that, for […]

 This is THE new golden triangle.  There are five main steps to tailoring your forward pharmacy model Benchmark your resourcing to operate the health section of your pharmacy – both absolute level and % mix by role type Set your “min:max” levels accordingly – what is the minimum and the maximum number of staff […]

How to increase your profile as a “beacon” pharmacy for women’s health -part 2 So, you are looking to increase your pharmacy’s women’s health profile, and become a solution destination for health states like pain, heart health, and pregnancy? Experience shows us that there are two broad domains you need to master to achieve this […]