To diagnose ……….. or ascertain the root cause of the patient’s condition? Tautology?  Most likely, yes.  That said, there seems to be quite a dichotomy in the thinking around the pharmacist’s role in “diagnosing” in the retail pharmacy setting.  Which seems curious given the apparent inexorable trend towards pharmacist prescribing functions and role in minor […]

  I  maintain that the greatest under-utilised  asset in retail pharmacy is the array of S3/S2, pharmacist and pharmacy only medications that health consumers can only access from retail pharmacy.   How do you build the engagement skills across the team to be able to conduct the exploratory and complete solution conversations with health customers […]

As so many pharmacies took up the opportunity to participate in the Covid-19 vaccination rollout many were faced with new dilemmas related to workflow and how to encourage vaccine-hesitant customers to take up the offer.  Jenny Blair, The Next Level’s Lead Pharmacist, shares her experiences from the frontline…….. Like so many other pharmacists across the […]

    One of the nine pathways espoused in CP2025 describes the importance of improving business operations and in particular, observing workflows and reviewing procedures to look for opportunities for improvement.  In considering how you might apply this to your pharmacy, it is useful to revisit the basic fundamentals of assembly line theory. A quick […]

“Sell the benefits not the features!”…..but are you REALLY making the emotional connection? Selling features-advantages-benefits has been around since Noah came off The Ark. Most folk in retail pharmacy seem to at least be aware of this concept. But couching the benefit in a way that truly and uniquely connects to the customer’s emotional reality […]

Dequeuing your queues Regardless of all the latest retail pharmacy challenges and opportunities …. ERx, Covid vaccination, generic prescribing, et al …. nothing changes the importance of maximising the customer experience.  Especially so, as the new world order forces retailers of all walks of life to find new ways to excel.  All visitors to retail […]

CLICK ON PICTURE TO WATCH VIDEO Amanda Seeto – Community Pharmacist and Pharmacy Owner; Branch Committee Member and Professional Practice Pharmacist, The Pharmacy Guild of Australia, Queensland Branch with Glenn Guilfoyle – Principal, The Next Level <CLICK HERE TO SEE PART 1> Part 2  From conversation to conversion: Seamlessly linking the supply of advice to the […]

CLICK ON THE PHOTO TO WATCH THE VIDEO Amanda Seeto – Community Pharmacist and Owner; Branch Committee Member and Professional Practice Pharmacist, The Pharmacy Guild of Australia, Queensland Branch with Glenn Guilfoyle – Principal, The Next Level Seamlessly linking the supply of advice to the supply of a medication A common presentation to my pharmacy […]

Stock does not sell stock …………. Unless you are a warehouse   Pre-pandemic, when I enjoyed the liberty to roam the countryside, and use the regular filling of my statin script to conduct my own mystery shopper visits, I recall becoming regularly flummoxed by how crowded so many pharmacies felt.  Not necessarily by a surfeit of […]